New Balance is a footwear brand that has been characterized in recent years by its collaborations with great designers and artists. In recent weeks, New Balance has obtained the unexpected support of the super famous singer Taylor Swift, one of the most influential artists in the world, especially among the youngest.
The relationship between New Balance and Taylor Swift began in September 2023, when Swift was seen wearing New Balance 550 sneakers in the Kansas City Chiefs uniform. So it can be speculated that she chose those red and white NB 550 sneakers from her personal shoe store, not because of the brand, but because the colors of that shoe matched the Kansas City Chiefs jersey, one of whose stars is her boyfriend. Travis Kelce.
The aforementioned model of NB 550 sneakers with which Taylor Swift was seen is a collaboration between the Boston brand and the fashion design firm Aime Leon Dore, a new reissue of the original P550, which was launched for the first time in 1989. coincidentally the year Swift was born, and the official name of her fifth album.
Weeks later, Swift was photographed in Greenwich Village, New York, where she lives, wearing a pair of New Balance 1906R, retro-style sneakers that sold out immediately after Swift wore them.
The NB 1906R sneakers were designed by Ganni, a Nordic fashion brand very popular among women. The sneakers in this collaboration are a reinterpretation of the classic New Balance silhouette and come with subtle Ganni branding on the tongue.
New Balance is not a brand that seeks to massify its models, nor does it try to compete with large sports multinationals such as Adidas or Nike, its target audience is people who are looking for a comfortable, resistant shoe, they are made with durable materials, and with style, it maintains a classic, but also innovative design, launching new models of sneakers signed by fashion designers.
New Balance has also released a number of other high-profile collaborations in recent months. These collaborations include: Junya Watanabe, Miu Miu and Issey Miyake, making the style of their models even more personalized, for all tastes.
It can be said that those who buy a New Balance shoe consider that each model they purchase was designed for them, and they are right, behind each model, as we have seen, is an artist who imbues each shoe with his original style.< br />
A brief history of New Balance
New Balance was founded in 1906 by William J. Riley, an English shoemaker who emigrated to Boston, United States. Riley was inspired by the shape of a chicken's foot to design an orthotic insole that would make the shoes more comfortable and allow for perfect balance.
In 1956, the company was sold to Eleanor and Paul Kidd. It was the couple who launched the iconic 'Trackster' model: the first sports shoe with a wavy sole, purchased by universities in the Boston metropolitan area for their teams in various sports, including running.
New Balance soon became a popular brand among athletes, thanks to its high-quality and durable shoes. In the 1970s, New Balance began to expand its product line to include sneakers for running and other sports.
El Autor
